Server-Side Tracking Google Tag Manager

Please note that this integration requires a server container in Google Tag Manager ("server-side tagging") and cannot be used with a classic web container. If you do not use a server container, please follow the guideline for client-side integration with Google Tag Manager.

How does it work?

When a user clicks on one of your products on moebel.de, meubles.fr, meubelo.nl, moebel24.at, moebel24.ch, or mobi24.es, our server generates a unique clickID (moeclid) which is appended as a query parameter to your landingpage URL. With the integration of our Custom Tag Template in your server container, the clickID is written in a corresponding first party cookie called "moeclid". The moeclid cookie is set by your tracking server as an HTTP cookie with an expiration of 90 days. Our server does not get any requests from you unless the user converts.

If the user makes a purchase on your site and has an existing moeclid cookie in his browser, a conversion event is sent to our server including the moeclid value and further purchase-related data.

Please note that we are requesting unattributed sales data from you. As we utilize this data to promote your products through our algorithm, attributing sales to specific customers or sources may negatively impact the scoring of your products, leading to poorer performance

Prerequisites

Before you proceed with this integration, make sure the following conditions are met:

  1. You have received your Partner ID or dedicated Sales Tracking Key.

  2. You have set up server-side tagging with Google Tag Manager and a configured web AND server container.

  3. You have configured the following GA4 events in your web container, which are delivered to your server:

    1. page_view

    2. purchase

  4. Your server container is mapped to a custom subdomain.

Integration

At first, download the tag template: moebel_salestracking.tpl

After that, go to "Templates" in your GTM server container and click on "New" in the "Tag Templates" section. Click on the three dots in the upper right corner and select "Import".

189cdb86 dfc8 4f88 af2a e0fbbebb6f10

Choose the downloaded template file. After importing the template you can start creating the tags.

Please note that the tag template is currently under review and not available in the template gallery yet.

Base Code

The base code tag enables setting the moeclid cookie which stores the moebel.de-specific clickID (moeclid). The trigger of the base code tag is configured in a way that the tag only fires if the user reached your site through moebel.de. It doesn’t affect your traffic from other marketing channels.

  1. Add a new tag and select "moebel.de Salestracking" as tag type

  2. Choose "Base Code" as event type

  3. As "URL Source" select the variable which stores the location of the page

    4e876a1c dcd9 4844 83cb 1a45f309efdc

  4. Create a new "Page View" trigger where the URL of the page contains "moeclid=". This way, the base code tag is only fired if a user reached your site through a moebel.de product click.

    55d75ffd feac 495d b3fe e2224bcd329d

  5. Add the trigger to the tag and save the tag

Conversion

The conversion tag enables sending us a purchase event at the time the user converts. The trigger for the conversion tag is configured in a way that only purchases with a moeclid cookie are transmitted to us. Besides the moeclid and your partner key the request is supposed to contain further event data which are explained in step 4.

  1. Add a new tag and select "moebel.de Salestracking" as tag type

  2. Choose "Conversion" as event type

  3. Choose the portal where you want to send the request to (e.g. moebel.de, meubles.fr, meubelo.nl, mobi24.es, etc.)

  4. Enter your partner key (provided by your account manager)

    a741816d 2e2d 4605 9188 58e3308b11bc

  5. Add all required properties with the corresponding values to the "JSON Request Body".

    084e9dde 833d 477b 94ff d0bc59057ee6

A description of all properties with examples values you can find in the table below:

Parameter Description Mandatory Field Data Type Example Comment

moeclid

unique clickout id from moebel.de (stored in the moeclid cookie)

yes

string

0f81f6c0-bee9-420f-8f1f-e9f7f79f5424

value

gross total basket value, without shipping costs and tax

yes

float

1499.97

2 digits, "." as decimal delimiter, no thousand delimiters

shipping

shipping costs

yes

float

29.99

2 digits, "." as decimal delimiter, no thousand delimiters

items

array of unique items in order. elements:

- item_id (string),

- quantity (integer),

- price (float),

- item_category (string)

yes

array

 
[{ "item_id": "47886359" , "quantity": "1", "price": "899.99" , "item_category": "boxspringbetten"},
{ "item_id": "31118801" , "quantity": "2", "price": "299.99" , "item_category": "heimtextilien" }]

currency

currency

yes

string

EUR

DIN norm

order_id

your identifier for the order

no

string

1172210481407

To grab the required value for the moeclid property you can create a new "Cookie Value" variable with the cookie name "moeclid". All other variables can be created based on the incoming GA4 purchase event by using the variable type "Event Data".

5b58c9a2 6e7d 4fed 868f ad5838a64d99

  1. Create a new "Custom Event" trigger with the event name "purchase" where the moeclid cookie variable does not equal undefined. This way, you only send requests for moebel.de-related conversions.

    77d9e313 cded 45b7 8636 5127924ba294

  2. Add the trigger to the tag and save the tag

  3. Publish your container version